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The year is 2012. You put on your dip dye Dries Van Noten jeans (or the knock-offs you got at Zara), Isabel Marant wedge sneakers, swing a Rocco bag over your torn shoulder because it weighs 72 pounds, and you plug your headphones in to Channel Orange. It was a time when street style hadn’t yet been described as a circus by Suzy Menkes. Even if you weren’t on the scene jetting between runway shows and living in a fashion capital, any fashion groupie who participated between 2007 to 2015 meant you proudly owned Radarte merch. It was our budget-friendly entry way into high-fashion, and one of the first of its kind.
Up until recently, designer merchandise simply wasn’t a thing; Logos were not yet given its well-deserved resurgence, and the thought of paying $800 for a sweater was a laughable expense back in the late 2000s/early 2010s. You can easily say Rodarte designers Kate and Laura Mulleavy started the trend in 2008 when they launched Radarte. Very few could afford the Los Angeles-based brand’s $10,000 frocks, but if you happened to pop into The Met to view the museum’s 2013 PUNK: Chaos to Couture exhibit, you could grab a screen printed hoodie as you exited the gift shop.
Because fashion thrives on nostalgia, Radarte pieces are back. But to keep up with the times, Rodarte is teaming up with Depop, the peer-to-peer marketplace loved by Gen Z. The retailer is best known for the reselling vintage finds and custom pieces, but it’s fast-becoming a source for designers looking to expand their audience. Rodarte’s Californian, craft-forward aesthetic fits right in. Ranging from $40 to $70, Depop will be the exclusive place to shop this limited-edition Radarte collection of t-shirts, sweatpants, and sweatshirts. Our top ticket item belongs to the tie-dyed tee emblazoned with the moniker ‘J’adore Radarte» on the front and «Je deteste Radarte» on the back, but we expect everything to sell out quickly. Act fast and shop our favorite styles below.
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